Bring your own resealable bottles, milk jugs, jerrycans, whatever. Or you can get one at the store. Select your grade (red, white, or rosé). Pump. Print receipt.
Astrid Terzian introduced this concept that hearkens back to a bygone era when wine would arrive in Paris shops in tonneaux and consumers would bring their own flagons to fill. But today, Terzian says, she started this scheme in the fall of 2008 to fill a niche, tapping into two key themes, environmental awareness and the economy. The elimination of packaging mass means that the wine can be shipped much more efficiently from a cost and carbon perspective.
The cost-savings are passed on to the consumer in the form of low prices (about $2/liter). She installed her first machine in June 2009 at the Cora supermarket in Dunkirk and now has them installed in eight supermarkets in France.
As to customer reaction, Terzian says customers are taken aback at first, but then warm up to the idea, especially after a taste. They come back often, she says.
My only question about the pump wine (aka Chateau La Pompe) is if it comes to New Jersey and Oregon, will they require full serve as they do for gas?!
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